Paragon Incorporation

Paragon Incorporation, PINC, is a holding company founded on the belief that the freedom to think and create always has to flow forward naturally to ensure continuous innovation and creativity. PINC is formed by Pantarei founders and first generation that believe in adaptation to change and regeneration as the key for continuous innovation and growth.

As a holding company, PINC supports the companies within the group – Pantarei, Mata Angin, W3P, Imadi, Tangga, Koontjie, MTP, and Kamulyan – for all of their operational needs in ensuring effectivity and efficiency, as well as to provide advisory to their boards.

PINC is more than just a holding company; it’s a partnership with a combined 100 years of personnel experience in the creative industry, to provide strategic, creative, and managerial advisory services.

As the lanes between disciplines vanish, we are excited to find opportunities where we can apply our knowledge and experience to create and improve. To make doors when there aren’t any. To activate the synergy of strategy and creativity to unlock new possibilities.

The most valuable asset PINC has is the years of experience of its partners in establishing, building, managing and running successful marketing communication companies. This asset can be useful to startup companies that try to establish themselves in the marketing communications industry.

Having overseen hundreds of brands communications, the partners in PINC are no strangers to brand building. They have been instrumental in launching many Indonesian brands as well as managing them. Companies that have internal marketing communication departments can surely benefit from us.

In everything that we do, whether it is providing managerial advisory services, crafting strategies, designing services, or even incubating startups, we always use design thinking prosess that puts the human aspect at the center. Identifying what would be desirable from a human perspective, what is technologically feasible and economically viable. This way, we could provide solutions that work and have a human story worth sharing to inspire action.




Pantarei provides integrated solutions for ambitious brands to truly connect with Indonesian hearts and minds #madeofindonesia.

VISIT


Mata Angin was born to ride the rapid changes, to deliver an agile service without losing the ground that belongs to every brand: a strong purpose.

VISIT


Why play locally when you can play globally? W3P is a creative boutique with extensive knowledge in growing global brands into Indonesia, and to the Asia region.

VISIT


We offer measurable campaigns through influencer marketing, programmatic services and digital media buying to our clients.

VISIT


TANGGA AGENCY is a data-driven field marketing agency with a strong and experienced team. We specialize in creating impactful on-the-ground campaigns and fostering direct consumer engagement to elevate and strengthen brand presence.

VISIT


Koontjie is a collective of seasoned and distinguished creatives who take a collaborative approach to deliver bespoke creative solutions for brands and agencies. We strive to create unique and impactful experiences that resonate with audiences and elevate brands to new heights.

VISIT


At Media Tjipta Paragon (MTP), we specialize in media planning, buying, and monitoring services across conventional, digital, and outdoor placements. We also create a thriving ecosystem network that connects media houses and brands, fostering collaborations, organizing events, and creating memorable brand experiences.

VISIT


Kamulyan is not your average creative production agency, we bring unique narratives to life in visually stunning ways. Our expertise includes 3D rendering, photography, video production, motion graphics, and social media content. Located in Yogyakarta, our local crew delivers exceptional results quickly, pushing the boundaries of creativity.

VISIT







MICHAEL SUDARTO

Senior Partner

Michael started his career as an intern at AMV-BBDO, UK. When he returned to Jakarta, he joined Indonesia’s biggest independent agency at that time, Matari, to be a Media Planner. He went on to fill in the roles in account management, strategic planning, new business development, and eventually took the role of Matari’s Deputy President Director. In 2004, he co-founded Pantarei as CEO. Over the years, it grew to be one of Indonesia’s leading independent agencies. In 2020, after 27 years in the industry, together with other members of Pantarei’s senior management, he retreated from his executive role to found PINC as the holding company for the group.






IRAWAN SOEMARDJO

Senior Partner

Before co-founding PINC, Irawan joined Michael Sudarto as Co-founder and Chief Operating Officer of Pantarei in 2004. He began his career as Client Handler with Lintas in 1994, where he was introduced to the fundamentals of brand and integrated marketing from one of the best advertising agencies in Indonesia. The next part of Irawan’s career was spent at the client side, working for the European banking giant ABN-AMRO Bank. With a career spanning over 26 years, Irawan has helped various organizations and brands, not only to grow, but also to evolve over time.






HERMANTO SOERJANTO

Senior Partner

Before advertising, Hermanto had been through various jobs: Telephone salesman, soft commodities broker, interior designer, just to name a few. These gave him the opportunity to have a broader perspective about human beings and their behaviour.
In 1997, he joined JWT as Senior Art Director. He was then formally recognised as the network’s Best Art Director across Asia Pacific, on top of the most awarded ones. His next chapter took him to Publicis Metro and McCann as Associate Creative Director before he decided to set up his own agency, Flame, in 2002. In 2004, he reconnected with an old colleague from the McCann era, Irawan, who managed to convince him to join Pantarei instead. In 2020, he set up PINC with other members of Pantarei’s senior management.
Outside of advertising, Hermanto is also one of Indonesia’s most renowned curators in modern art. He has curated exhibitions in some of the world’s most important galleries like Mizuma Tokyo and Singapore.






NUGROHO NURARIFIN

Senior Partner

Nugroho was Pantarei’s first writer back in 2004. That was his introduction to the wonderful world of creativity. His hunger led him to explore more of the industry. He joined Y&R, Ogilvy, McCann, and in 2016 he was in charge of Grey Indonesia as its ECD. His works have been consistently acknowledged over the years across all major award shows, both for creativity and effectiveness, on national, regional and global levels, including trophies from Cannes Lions Festival of Creativity. After 13 years, he decided it was time to come home to where he truly belonged, to work alongside his first mentors in paving the road forward for strategic creativity with PINC.




JL. Paletehan 1 No. 38
Kebayoran Baru,
Jakarta Selatan 12160
+62 217223 157
www.pinc.group

Contact Person:
Irawan Soemardjo
Senior Partner
irawan@pincgroup.id